Articles of category "Media Buying and Planning"

It seems that the radio may have seen the last of its days. It is trying to come back with the introduction of digital radio being available in some countries, but it seems that it may be a little too late. If you gave someone a choice between radio and television, it seems that everyone will choose television. There are TV sets being added to car seats, so you can see that the television has successfully attacked every place where the radio used to be.

Although the Internet has offered an attractive alternative media outlet for businesses and other entities seeking promotion through advertising, the print media is still alive and well. With magazines edging out newspapers for print ad effectiveness and traditional mass mailings still more likely to reach potential customers than electronic mailings, printed advertising should not be discounted in laying out an overall advertising strategy.