Articles of category "publicity"

A press release will usually consist of a large group of the media waiting to hear about a new product that is going to be released onto the market. The Chairman or CEO of the company marketing the product will usually make the announcement and may even have the product available to show to the media. A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product, then there may be more press releases just to get more people interested in the product.

A media monitoring agency helps public figures and corporations to keep track of what is being said about them or their activities in the various media outlets. These outlets range from the traditional printed newspaper to online “e-zines” and “blogs.” By necessity, these monitoring agencies, once known as “clipping” services have grown increasingly sophisticated.