Articles of category "Market Research"

It doubtlessly comes as no surprise that bloggers and their fans make up a powerful, even coherent consumer demographic. It may not be a surprise that the blogging community visits an average of two hundred percent more webpages than the ordinary surfer? But consider the possibility of blogging as a form of media. Analysis by global information providers comScore Networks shows just how influential bloggers can be.

Political polling offers journalists, analysts and the voters themselves a potentially powerful tool in making better-informed political decisions. No poll, however, should be taken on face value only. Important questions about the conduct of the poll and the methods employed in its administration are crucial in evaluating the usefulness of the results.